The OCEAN

WHETHER WE LIVE NEAR OR FAR FROM THE OCEAN, OUR LIVES DEPEND ON IT

WHY SHOP SUSTAINABLY?

If you read through the page bellow, you will find endless of reasons as to why sustainable shopping is essential for our planets survival. There are many threats to our eco-systems & planet. Many Im sure you were not already aware of. Humanity & planet earth is facing severe consequenses & catastrophes, in result to these threats becoming reality. Shopping sustainably, suddenly seems like a small change, to make a BIG difference.

Textile Production


Water use
It takes a lot of water to produce textile, plus land to grow cotton and other fibres. It is estimated that the global textile and clothing industry used 79 billion cubic metres of water in 2015, while the needs of the EU's whole economy amounted to 266 billion cubic metres in 2017. To make a single cotton t-shirt, 2,700 litres of fresh water are required according to estimates, enough to meet one person’s drinking needs for 2.5 years.

Water pollution
Textile production is estimated to be responsible for about 20% of global clean water pollution from dyeing and finishing products.

Washing synthetics releases an estimated 0.5 million tonnes of microfibres into the ocean a year.

Laundering synthetic clothes accounts for 35% of primary microplastics released into the environment. A single laundry load of polyester clothes can discharge 700,000 microplastic fibres that can end up in the food chain.

Greenhouse gas emissions
It is estimated that the fashion industry is responsible for 10% of global carbon emissions – more than international flights and maritime shipping combined.

According to the European Environment Agency, textile purchases in the EU in 2017 generated about 654 kg of CO2 emissions per person.

Sustainable production needed

Slow, sustainable fashion is a must in today's world. Read more about our sustainable production & fabrics.

Here

The global ocean supplies 50-80% of the oxygen we breathe. It also provides food and livelihoods for billions of people worldwide. Furthermore, it is the home to all marine wildlife.

Plastic Polution

Plastic waste is a considerable global concern. It contaminates the air, soil, and water sources threatening human health and animal lives. Polluted wastewater ends up in the oceans and destroys ecosystems.

Annual plastic production has considerably increased over the last 60 years. It was only 1.5 million tonnes in the 1950s. Today, 300 million tons of plastics are produced every year, as reported by the International Union for Conservation of Nature (IUCN). Each year, over 10 million tons of plastic are dumped into the ocean. And only less than 10% of all plastic is recycled.

Marine Wildlife

The main threats to marine wildlife, are fishing, pollution, alongside habitat destruction and climate change.

Billions of pounds of plastic make up about 40 percent of the world's ocean surfaces. Approximately 10 tonns of plastic is thrown into the oceans, every year. Only 10% of this is recycled. At current rates plastic is expected to outweigh all the fish in the sea by 2050.

Plastics pollution has a direct and deadly effect on wildlife. Thousands of seabirds and sea turtles, seals and other marine mammals are killed each year after ingesting plastic or getting entangled in it. Endangered wildlife like Sea turles, mammals and other fish are among, nearly 700 species that eat and get caught in plastic litter.

Plastic waste causes death and injury to hundreds of thousands of seabirds and marine species every year through swallowing and entanglement. Items of particular danger to marine wildlife include plastic bags, drink cans and fishing nets.

One danger is that animals swallow plastic, which can suffocate them or give an artificial sense of being full, leading to starvation. Another is that fish and birds get caught up in the plastic at sea or when they use it to build their nests, and drown, starve or become easy prey.

Longer term, plastics can break down into tiny particles which are eaten by smaller species and passed up the food chain. Therefore, we're essentially eating our own waste...

Coral Reefs

Coral reefs are well known around the world as "The rainforest of the sea", because of the diversity of life found in the habitats, created by corals.

But did you know that over half of coral reefs have already been lost? And what remains of them is at risk of rapid extinction? In fact, scientists at 2020’s Ocean Sciences Meeting estimated that more than 90% of all coral reefs are expected to die by 2050, according to The Guardian.

One of the biggest threats to corals, are plastic pollution ......GGGG

There is no denying a great amount of species are threatened by corals disaperaring. This will eventually affect us.

The home of 25% of all marine life.
Despite covering less than 1% of the ocean, they provide essential habitat for 25% of all marine life. That’s well over 1 million species that live in and depend upon coral reefs around the world. For these creatures, the reef provides essential food, shelter and the spawning grounds needed for their species’ survival. If their homes disappeared, marine biodiversity would suffer immensely. And, like a domino effect, many fish, turtles and other creatures would disappear. 

Protection from Natural catasrophes.
Coral reefs protect coastlines from storms and erosion, provide jobs for local communities, and offer opportunities for recreation.

Medecine & Research.
Corals are also are a source new medicines.


Coastal fishing industries would collapse.
 According to the United Nations, approcimately one billion people globally depend on coral reefs for their food, income and livelihoods. Fishing, diving, and snorkeling on and near reefs add hundreds of millions of dollars to local businesses. The net economic value of the world’s coral reefs is estimated to be nearly tens of billions U.S. dollars each year.
Their disappearance would be catastrophic; resulting in hundreds of millions of people around the world losing their main source of food and income.

Coastal tourism economies would shrink.
Coral reefs like the Great Barrier Reef & the waters of Raja Ampat, attract tourists to over 100 countries and territories worldwide. According to a 2017 study, coral reef tourism generates an estimated $36 billion in revenue every single year.
Without spectacular reefs to visit, these tourist numbers would fall sharply and the impact would hit local businesses very hard. And we don’t just mean dive centres who rely on global travellers to visit their reefs. Restaurant owners, hoteliers, street vendors and tour guides would all suffer too.

Less oxygen for us to breathe.
Everyone knows that trees play a major role in producing oxygen in our atmosphere. That’s why the Amazon rainforest is known as the ‘Lungs of the Earth.’ But did you know that around 50-80% of oxygen on our planet comes from our oceans?
Most of this oxygen is produced by plankton and other photosynthesising bacteria. In turn, this oxygen is consumed by marine life and by humans too in the air we breathe.
For a healthy atmosphere, we need a healthy ocean. And a healthy ocean needs healthy coral reefs.

we must
take action

It is extremely important, that it becomes common knowledge, to be aware of the threats our planet faces, as well as what we can do to prevent it from happening.

There are endless man-made & natural impacts, that effect our planet in a negative way. Humanity must come together & reduce the negative impact we make on our planet. Furthermore normalize sustainability.

There are many ways to contribute & help preserve our planet & our eco-systems.